How to launch your first campaign

Last updated: April 19, 2026

A campaign in Influ2 is launched automatically the moment you add creatives to your cohort. It's a three-part process: connect your audience, set up your journey, upload your ads, then connect them all together.

Before you start

You'll need:

Steps to launch

  1. Create a cohort: Connect your CRM or upload audience to define the targets included in the campaign.

  1. Create a custom buyer journey: Design a journey that maps how prospects move through your campaign. Assign this journey to your cohort.

add-content-to-cohort.png

  1. Upload your ad creatives: Upload the ad creative assets you want to include in this campaign. Creatives go through moderation here before they can be used.

  1. Add creatives to your journey stages: Go back to your Cohort and open it. For each stage in the journey, click the plus icon (Create content) to add a creative from your uploaded assets.

  1. Your campaign is now live!

The moment you add a creative to a stage, that stage becomes active. Your ads will start serving to the audience in that cohort according to your journey rules.

What happens next

Your creatives enter moderation — this typically takes a few days. During moderation, ads won't serve yet, but they're queued and ready to launch as soon as they're approved.

Once moderation is complete and creatives are approved, your ads will start reaching your audience according to your journey rules.