What is a Program?

Last updated: April 27, 2026

Programs are how you run a complete ABM campaign inside Influ2. Instead of managing your audience, journey, and ad campaigns in separate places, a Program brings them together so you can manage, monitor, and optimize in one place .

A Program has three core components:

  • Cohort (your target audience)

  • Journey (the stages and steps you want those targets to move through)

  • Actions (the activities you want to trigger at each stage in the journey) 

What you'll see: the Programs List

Go to Programs in the sidebar to see your Programs List. This is your homepage for all active ABM programs.

Scorecards

Across the top of the Programs List, four scorecards give you an instant read on how your programs are performing in aggregate. These reflect all active and paused programs (archived programs are excluded).

  • Targets in ads: The number of unique targets who are actively seeing your ads right now across all programs. If this number is lower than expected, check whether your programs are active and your campaigns are running.

  • Targets reached: The number of unique targets who have been reached with ads out of the current active audience. Compare it to Targets in ads to see your match rate %.

  • Targets in listening The number of unique targets currently enrolled in Audienscope intent signal listening across all programs. If this is low, consider enabling signal listening in more of your programs.

  • Targets with signals The number of unique targets of current active audience who have shown at least one intent signal — Search Intent, Content Intent, Social posts, or Website Visits. These are the targets worth prioritizing for outreach.

The program table

Below the scorecards, each row is a program. You'll see:

  • State — Active, Paused, or Archived status badge

  • Content — Thumbnail previews of up to 4 content pieces running in the program

  • Program — The program name (click to open it)

  • Targets — Total audience for this program

  • Targets in ads — How many unique targets are being targeted with ads

  • Listening — How any unique targets signals are being detected for

  • Signals — How many total signals have been detected from the total active listening targets

  • Slots used — How many advertising slots have been consumed from reached targets

  • Credits used — How many Audienscope credits have been consumed from active listening audience

  • Reached — How many unique targets have been successfully shown ads

  • Listening type — Whether signal listening is set to All signals, Job change only, or Off