How to pass Influ2 data to Marketo

Influ2 can send campaign engagement data to Marketo in two ways: as real-time custom activity notifications when thresholds are met, or as daily metric updates. Use both together for the most complete view.

Set up custom activity notifications

Custom activities trigger when targets reach engagement thresholds. This is the best way to align Influ2 with your omni-channel marketing strategy — each action creates a record in Marketo's activity log.

1. In Influ2, go to Settings > Integrations > Marketo.

   

2. Click the Notifications tab.

   

3. Toggle Send notifications to ON.

   

4. Check the box next to each activity type you want to track:
   - Impressions — creates a custom activity when a target reaches the number of impressions you specify in the Threshold field
   - Clicks — creates a custom activity every time a target clicks an ad
   - Visits — creates a custom activity every time a target lands on your page after clicking
   - Prioritized for Sales — creates a custom activity when a target gets flagged for sales outreach during a journey

   

5. Click Save.

Set up daily metrics syncing

Metrics sync once per day to Marketo fields. This is the best way to sync data for reporting and keep your CRM current with engagement totals.

1. In Influ2, go to Settings > Integrations > Marketo.

2. Click the Metrics tab.

   

3. Check the box next to each metric you want to enable.

   

4. For each metric, use the dropdown to select the Marketo field where you want the data sent. Make sure the field type matches the metric type.

   

Field types required for each metric

Numeric fields (for counts):

• Impressions — total impressions all-time

• Clicks — total clicks all-time

• Visits — total visits all-time

• 30 days impressions — total impressions in past 30 days

• Search Intent Signals — total intent signals

• Content Intent Signals — total content intent signals

• LinkedIn Posts Signals — total LinkedIn signals

• Goals — total goal completions

Datetime fields (for dates):

• First impression date — date of first ad view

• Last impression date — most recent ad view

• First click date — date of first ad click

• Last click date — most recent ad click

• Last visit date — most recent landing page visit

• Last Search Intent Date — most recent search intent signal

• Last Content Intent Date — most recent content intent signal

• Last Prioritization Date — most recent sales prioritization

String fields (for text):

• Last seen creative name — name of most recent ad seen

• Last clicked creative name — name of most recent ad clicked

• Topics — comma-separated list of interest topics

• Last Signal Topics — topics from most recent signal

URL fields (for links):

• Last seen creative URL — link to most recent ad

• Last clicked creative URL — link to most recent ad clicked

5. Click Save.

   

How notifications appear in Marketo

Notifications show up as entries in the activity log with a specific Activity Type. The example shows a "Change Data Value" notification.

How metrics appear in Marketo

Metrics appear as regular fields with defined values in lead records. They update once per day via the Sync Lead API. You can track the last send date for each metric.

Both notifications and metrics are now syncing to Marketo. Use notifications for real-time alerts in your marketing automation workflows, and use metrics for reporting and lead scoring. Together, they give you complete visibility into how Influ2 campaigns influence your marketing pipeline.