How to upload content

Influ2's content hub is where you upload and manage all your ad creatives for all platforms—social media, native, display, and video ads. Once uploaded, you can assign them to your programs.

Before you upload, review the advertising policies for each of the platforms your ads will appear:

• Meta Advertising Policies

• LinkedIn Advertising Policies

• Google Ads Policies

• Microsoft Advertising Policies

• Amazon Ads Guidelines

Content requirements by type

Keep your accompanying text within these limits:

How to upload image content

1. Go to Content and click Add content.

   

2. Select Image content from the dropdown.

A form will open where you can set up your ad across three formats: social, native, and display. You must complete all three to launch the ad.

Image format requirements

• Formats: PNG, JPG, JPEG, GIF (GIF for display ads and social single-image ads)

• Maximum file size: 10 MB

Fill in the basics

1. Content name — Give it a name you'll recognize later (e.g., "Q2 Brand Awareness Campaign"). This name appears in your content list.

2. Landing page URL — Where should the ad send clicks? Influ2 auto-adds these parameters:
   - utm_source=Influ2
   - utm_campaign=[content_id]
   - utm_term=[internal_tracking]

You can add custom utm_medium and utm_content parameters if needed.

Social ads

3. Go to the Social tab. Choose single image or carousel.

   

For single-image ads, you'll need to add the following:

• Facebook page URL — which Facebook page should run this ad?

• LinkedIn page URL — which LinkedIn page should run this ad?

• Primary text — displayed above the image

• Title — appears below the image, gets the most attention

• Description — secondary text below the title

• Images — upload both 1080x1080 and 1200x628 dimensions (both required)

• Optional vertical images — upload 1440x1800 (4:5) and 1440x2560 (9:16) to run your ad in Stories and Reels placements on Facebook and Instagram. You can create the ad without them. 

• GIFs — you can upload GIFs in any of these sizes. Keep in mind: All Social images in one ad must be GIFs, or all PNG or JPG. If you upload the other type, Influ2 shows "Social images must be all .gif or all .png/.jpg". To switch, remove the images you've already uploaded first.

For carousel ads, automatically creates a separate carousel cards for each uploaded image. You'll need to add the following:

• Facebook page URL

• LinkedIn page URL

• Primary text — appears above all carousel cards

• Images — upload 2 to 10 images, each 1080x1080 (vertical sizes aren't available for carousel ads)

• Title — one title per card, displayed under the image

• Description — one description per card, displayed below title

• Landing page URL — you can route each card to a different landing page

Native ads

4. Go to the Native tab and add the following:

• Title (30 characters max) — displayed right below the image

• Primary text (90 characters max) — description displayed under title

• Images — upload both 1080x1080 and 1200x628 dimensions (both required). GIFs aren't accepted on the Native tab.

Display ads

5. Go to the Display tab and add the following:
   - Images — Upload at least the two required dimensions: 300x250 and 728x90
   -Optional dimensions include: 300x600, 160x600, 970x250, 320x50
   - You can also use GIFs for display ads
   - No additional text or titles are needed

   

How to upload video content

1. Go to Content and click Add content.

2. Select Video content from the dropdown.

   

3. Content name — same as image uploads, this appears in your content list.

   

4. Landing page URL — the destination for clicks from the video ad. Same parameters as image ads apply.

   

5. Go to the appropriate tab and fill in details:

Social video ads

• Facebook page URL

• LinkedIn page URL

• Title — displayed below the video

• Primary text — displayed above the video

• Description — secondary text below the title

• Video file — MP4, MOV, or M4V format, max 1 GB, max resolution 1920x1920 (recommended aspect ratios: 1:1, 16:9, or 9:16)

• Thumbnail image — the preview image shown before play (PNG, JPG, or JPEG, max 10 MB, same aspect ratio recommendations)

• Optional vertical video and thumbnail — 4:5 (1440x1800) and 9:16 (1440x2560). Each vertical video needs a thumbnail at the same size. Upload both the video and the thumbnail, or neither.

  

Native video ads

• Title — main text below the video

• Primary text — description under the title

• Video file — MP4, MOV, or M4V format, max 1 GB, max resolution 1920x1920

• Thumbnail image — PNG, JPG, or JPEG, max 8 MB

Save your content

Once you've filled in all required fields, click Create to save. Your content will enter moderation.

Content moderation statuses

Your content goes through these stages:

• Awaiting Moderation — submitted and waiting to be reviewed

• On Moderation — currently being reviewed

• Approved — ready to use in campaigns

• Declined — didn't meet platform requirements; you can edit and resubmit

Moderation typically takes 1–2 days.