What is the Target Report?

Last updated: April 19, 2026

The Target Report shows how each contact (target) engaged with your ads and how that engagement contributed to deals. Use it to evaluate marketing impact at the contact level and find opportunities to optimize.

Access the Target Report

You can reach the Target Report from multiple places:

  • Influence Dashboard — Click on any contact's name

  • Signals Center — Click any contact who clicked an ad or reached the prioritized stage

  • Cohorts - Click on any contact's name

  • Search for the contact's name

Target Report from Influence Dashboard

Target details

The first section of the Target Report shows key information about the contact:

  • Profile photo and name (if available from CRM)

  • Buying group — Click to open the Buying Group Report

  • Title — From your CRM

  • CRM source — Icons show which CRM the data came from (Salesforce, HubSpot, etc.); click to open their record

  • LinkedIn profile — Available if synced from your CRM

  • Contact owner — From your CRM's lead or contact owner field

  • Impressions and clicks — Total ad engagement during the selected timeframe

Marketing Timeline

The Marketing Timeline shows all impressions and engagements delivered to this contact, with several useful features:

  • Date filtering — Focus on specific time periods

  • Ad-level insights — See how many times the contact viewed each creative

  • Active content view — See which ads they're eligible to see in their current journey stage

  • Current journey stage and cohort — Where they are in the campaign

Key timeline events

  • Moved — The contact progressed from one journey stage or step to another within a cohort.

  • Meeting booked — Your sales team booked a meeting with the contact's buying group. If recent engagements are yellow, your ads influenced it.

  • Opportunity created — A new opportunity opened for this contact's buying group. If recent engagements are yellow, your ads influenced its creation.

  • Opportunity progressed — The deal moved to a higher stage. If recent engagements are green, your ads influenced the progression.

  • Opportunity won — The deal closed. If recent engagements are purple, your ads contributed to this win.

Associated opportunities

On the right side of the Target Report, you'll see all opportunities associated with this contact's buying group, with consistent color coding:

  • Yellow — Your ads influenced deal generation

  • Green — Your ads influenced deal progression

  • Purple — Your ads influenced deal won

Signals Center tab

The Signals Center tab provides insights designed for sales outreach. It shows whether the contact was prioritized based on:

  • Prioritized by marketing — The contact reached the Sales Priority stage

  • Engagement intent — The contact clicked an ad

For each signal, you'll see:

  • Prioritization date — When they qualified

  • Reason — Why they were prioritized

  • Status — Current state (e.g., "To be reviewed")

  • Triggering content — Which ad or content triggered the signal

Outreach activity

When a contact clicks an ad or becomes prioritized, the status shows "To be reviewed"—signaling your sales team to follow up.

Once your team reaches out, their outreach activity appears in this section.

Additional signals

The Signals Center also displays whether the contact's buying group has:

  • A meeting booked

  • A new opportunity created

  • An opportunity influenced, progressed, or won

Use this report to

  • Understand contact behavior — See which ads resonated and when they engaged

  • Measure marketing influence — Track how engagement correlates with deals

  • Personalize sales outreach — Use engagement data and buying group context to craft relevant follow-ups

  • Optimize campaigns — Identify which contacts and topics drive the most response