Monthly slots vs. annual slots

Influ2 offers two subscription models for managing your advertising reach: monthly slots and annual slots. Each works differently, so choose the one that fits your campaign rhythm.

Monthly slots

Pay for a fixed number of slots each month. Once the limit is reached, new target activations pause until your next billing cycle — but targets who've already received an impression this month continue to see your ads normally. Unused slots don't carry over.

Example

You buy 2,000 monthly slots:

• January: You reach 2,000 people. All slots used.

• February: You reach 1,800 people. The 200 unused slots don't roll over; your limit resets to 2,000.

• March: You have a fresh 2,000 slots to spend.

Best for

• Predictable monthly budgets

• Consistent, steady campaign pace

• Teams that plan campaigns month-to-month

Annual slots

Buy a set number of slots for the entire year. Unused slots remain available; you can use them whenever you want. Gives you flexibility for seasonal or variable campaigns.

Example

You buy 24,000 annual slots:

• January: Small campaign reaches 100 people. You have 23,900 slots left.

• February: Bigger push reaches 500 people. You have 23,400 slots left.

• March–April: Major campaigns use 8,000 slots.

• May–August: Summer slowdown, you use fewer slots.

• September–December: Fall and holiday push uses remaining slots.

You pace your spending across the year instead of burning through a fixed monthly allotment.

Best for

• Seasonal or fluctuating campaigns

• Campaigns with unpredictable scale

• Teams that want flexibility to ramp up and down

Important timing: Make audience changes at cycle start

To avoid wasting slots or hitting limits unexpectedly, make significant audience changes at the beginning of your billing cycle.

Monthly slots

Once you hit your monthly cap, new target activations are paused for the rest of that month — but targets who've already received an impression continue to see your ads uninterrupted. 

Annual slots

If you swap in a new audience mid-cycle, the targets already reached have consumed their slots already — and new targets each consume an additional slot when they receive their first impression. Making major audience changes at the start of a cycle helps you plan slot usage more accurately and avoids burning more of your annual budget than intended.

Key differences at a glance

Understanding slots

One slot = one unique person who received their first ad impression in a subscription period. The slot is counted at that first impression and stays counted for the rest of the period, even if the target is later removed from the program.