Do I need to have more contact information in order to improve the match rate?

There is no way to increase the match rate. Influ2 will gather as much information about your chosen targets and match those back to the different ad channels available. This matching time will affect how long it takes to start seeing results in a campaign. 

Our listed match rate is a forecast that estimates in advance, based on geo-location and approximate percentages we provide based on Influ2's experience. The match rate may change based on your targets’ online presence and privacy settings.

To speed up the matching process, you may input more information to your uploaded lists. Specific columns, such as a LinkedIn account, website, and/or an email will speed up the process more.