Native ads
Ads typically shown on social media channels such as Meta platforms and LinkedIn. These ads contain a small blurb of text, a title, a CTA, and an image to show off the promotion. These will typically be seen on the target's feed. See below for examples of native ads.
| Facebook ad | LinkedIn ad | Yahoo ad |
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Display ads
Ads that are presented without any added text or titles. These are image ads that can be seen on channels such as Google, Amazon, and Yahoo ads. A target will see these ads while scrolling through articles, news channels, and Amazon shopping pages. Any text and/or messaging should be on the image itself. See below for examples of display ads.
| Google ad | Amazon ad | Yahoo ad |
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