Influ2’s scoring is predefined. Influ2 has internal scoring, Buying Group Engagement (BGE) score, which helps us recommend moving a target to the next stage in the buyer journey. See below for an example of how our BGE score works. 
The BGE socre is impacted based on Influ2 engagement signals (such as impressions, clicks, visits, etc...).
If you have a scoring system in your Marketing Automation Platform (MAP), we recommend utilizing Influ2 engagement signals to contribute to the score. Our customer success team would be happy to provide guidance on properly implementing engagement signals to modify with your scoring system.
Comments
0 comments
Please sign in to leave a comment.