Based on our conversations with other Influ2encers, we recommend the following as our best practices when developing your native advertisements.
- Use less text on images: When you use text on your image, try a smaller font and fewer words to lower the proportion of text to image. Images with less than 20% text perform better.
- Shorten text: People on social media platforms scroll quickly. Mobile Marketing Association conducted an experiment monitoring user engagement, and it took 2-3 seconds for 2/3 people to see and cognitively recognize desktop ads compared to 0.4 seconds on mobile. Keep your text short, clear and concise to get your message across.
- Stand out: When you make an ad, you can use free templates that can help make your images ‘pop!’ and get the attention of users faster. Make sure your ads don’t blend into the background of the platform and don’t look like a generic post.
- Use calls to action: A range of call-to-action (CTA) buttons are available for your ads. These buttons draw attention and encourage people to engage with your ad. Based on what you want people to do when they see your ad, experiment with the CTA buttons available for different ad objectives and formats. See which ones get your audience to act.
To see the full policy guidelines for Native ads on each marketing channel, please click the relevant hyperlink below.
See below for examples of native ads on each marketing channel.
| Yahoo | |
 |
 |
 |
 |
Disclaimer:
All the materials within this guide are placed exclusively for informational purposes to refer to the best ad practices only and were taken from publicly available sources like the Facebook Ad Library and LinkedIn ad sources. You or your affiliates must not copy, use, or otherwise employ the materials, whether for commercial aim or not, owing to they may be protected by third-party copyright. Nothing herein may be interpreted as a licenseor another permission granted to any person with regard to the materials.
Comments
0 comments
Please sign in to leave a comment.