Display ads regulations and recommendations

Based on our conversations with other Influ2encers, we recommend the following as our best practices when developing your display advertisements.

• Imagery: Depending on the ad, you want to show the product or service in use. For example, if you are advertising software you should show someone on their computer using it. If you are showing a physical product, you should show a person holding/using it.
• Call to action (CTA): CTAs are a way to guide the customer through their journey. For example, if the CTA is “Learn more,” then you are letting the customer know that they will be able to gain more information about the product when they click on the creative. CTAs should be strategic and align to your objective.
• Brand logo: Always include a clear brand logo on ad creatives to help increase your brand exposure, build credibility for your product, and help customers make a connection between your brand and offerings.
• Headline: Communicate a strong statement that is impactful, as the headline is often the first—and perhaps the only—thing a customer will see. Use plain language to appeal to your widest possible audience. Consider posing a question, solving a problem, incorporating humor, or conveying empathy. Impactful headlines often begin with an active verb illustrating how a product can benefit consumers.
• Body copy: Use simple and concise language to highlight specific, unique features of the product, support the claim in the headline, or answer a posed question.

To see the full policy guidelines for Display Ads on each marketing channel, please click the relevant hyperlink below.

• Google Ads Policy
• Amazon Ads Policy
• Yahoo Ads Policy

See below for some excellent examples of each platform ad.

Google ad	Amazon ad	Yahoo ad

Disclaimer:
All the materials within this guide are placed exclusively for informational purposes to refer to the best ad practices only and were taken from publicly available sources like the Facebook Ad Library and LinkedIn ad sources. You or your affiliates must not copy, use, or otherwise employ the materials, whether for commercial aim or not, owing to they may be protected by third-party copyright. Nothing herein may be interpreted as a licenseor another permission granted to any person with regard to the materials.