Components of a display ad

There are 5 main components of a display ad: 

• Company logo – your logo is visible on the ad for brand recognition
• Heading – a small heading describing product/service
• Text (optional) – Extra text that serves as a subheading or further describes the product/service
• Image – an image to draw attention toward the ad
• CTA – A clear call-to-action to incentivize the target to click

Display ad components example:

Disclaimer:
All the materials within this guide are placed exclusively for informational purposes to refer to the best ad practices only and were taken from publicly available sources like the Facebook Ad Library and LinkedIn ad sources. You or your affiliates must not copy, use, or otherwise employ the materials, whether for commercial aim or not, owing to they may be protected by third-party copyright. Nothing herein may be interpreted as a licenseor another permission granted to any person with regard to the materials.