Best Practices using the 'Buying Persona' module in Audience Discovery searches

Please review these recommendations for using Audience Discovery's audience builder.

• There's no need to use 'Job title levels' such as CXO, VP, etc., if you mention seniority level within the Title filter.

Example:
Title: Director of Marketing
seniority level: director

You will likely find more users without adding a 'Seniority' level in the filters.

• Double-check yourself on writing a Title before searching for targets.

Example:

If you search for Recruitement instead of Recruitment, you most likely find 0 targets in your search. 

• While writing titles, consider that the algorithm will find a 100% match in what you wrote. If you want to act more flexibly, use tags for keywords and seniority for levels.

Example:

“VP, recruitment” - 0 results	“recruitment” + seniority level “VP” - 3 results