What's the difference between LinkedIn targeting and Influ2?

Building contact lists with Audience Discovery Influ2's Audience Discovery tool can build a list based on your ICP, an uploaded list of dream accounts, an uploaded list of exact contacts, or a connected CRM/MAP to target synced dynamic lists. Learn more about Audience Discovery here.
	Target exact contacts on several channels at once Unlike LinkedIn contact targeting, which can only target your contact lists within LinkedIn, Influ2 allows you to target contacts on many media channels. Channels such as Meta, LinkedIn, Google, and Yahoo ads.

As you can see, LinkedIn offers contact-level targeting within its own advertisement management tool. However, there are a few major differences between our platform and LinkedIn regarding serving ads and data collection/reporting. These differences include: 

• With LinkedIn, you can only target contacts you already know. Influ2 allows you to build net-new lists of contacts in your market that you haven't spoken with or know yet. 
• Influ2 allows you to target contacts on several channels simultaneously, including LinkedIn, through one unified platform. 
• Influ2 sends back person-level engagement insights (impressions, clicks, and visits) to you within Influ2 and syncs those metrics to your connected CRM as well. All engagements are tied back to specific contacts, unlike LinkedIn, where you need to spend time attempting to deanonymize your data.